Vapium Branding & Packaging


Brand Research & Auditing

Brand Messaging & Storytelling

Brand Architecture Alignment

Brand Identity Creation

Brand Management Systems

Vapium’s founders have a history in robotics, and they use this knowledge to create medical-grade vaporizers that consumers are proud to own. However, they found their breakout products were caught in a sea of sameness.

As the company prepared to launch a new vaporizer, a brand refresh was timely. We started by working on their brand archetype at a master brand level, which could then be adapted for and applied to current products, and set them up to easily position any future products down the road. With a brand personality in place, we could then develop the visual identity.

Vapium’s new brand now moves away from the almost industry-standard “V” shape. The brand instead focuses on active connection, such as exploring or reaching summits, and each unique, custom-designed cloud illustration featured on pack furthers this idea. Whether a consumer is daring, social, innovative, or imaginative – they know they can connect with Vapium.