Rover Financial Brand Creation


Brand & Product Naming

Brand Identity Creation

Brand Management Systems

Wanting to expand their offering and grow market share, Magenta Capital Investments developed a virtual brokerage that pairs a robust digital offering together with a human touch, offering a single point of contact for assurance and personalization.

Our task began with developing a brand name for this new company. The team wanted to communicate empowerment, enablement, and guidance – yet retain a sense of fun and friendliness. Rover was unique and quirky, while the new tagline, by your side, supports the name and communicates the brand personality.

The visual identity works to blend Rover’s humanity with the modernity a virtual brokerage brings. The colour palette is fresh and distinct in the market, and imagery reflects the coziness of being in your own home. Overall, the look and feel of the brand offers trust and comfort, communicating their brand promise of better tomorrows.