FP Canada Branding


Brand Research & Auditing

Brand Stakeholder Engagement

Brand Positioning &


Brand Messaging & Storytelling

Brand Architecture Alignment

Brand & Product Naming

Brand Identity Creation

Brand Management Systems

Our ongoing work with FP Canada goes back years, starting

with the redevelopment of their brand architecture and brand naming, as well as a new brand positioning and brand story. The driving goal is always to communicate the organization’s own role as a champion of better financial wellness, as well as the importance of using only those professional financial planners who have been certified.

We designed their visual identity, creating a symbol for

their logo that represents the six sides of financial planning, rounded out into a plan that continually adapts to an ever-changing situation – something that resonates with both the organization as well as their certified professionals.

As FP Canada grows and its offerings expand, we continue to work with them to design a brand building block system – with visual and verbal identity components – that is modern, flexible for the future, adapts across a wide variety of touchpoints and, most importantly, represents and supports who the organization is and where it wants to go.