PROJECT

Vapium Branding & Packaging

B3 BUILDING BLOCKS

Brand Research & Auditing

Brand Messaging & Storytelling

Brand Architecture Alignment

Brand Identity Creation

Brand Management Systems

Vapium’s founders have a history in robotics, and they use this knowledge to create medical-grade vaporizers that consumers are proud to own. However, they found their breakout products were caught in a sea of sameness.

As the company prepared to launch a new vaporizer, a brand refresh was timely. We started by working on their brand archetype at a master brand level, which could then be adapted for and applied to current products, and set them up to easily position any future products down the road. With a brand personality in place, we could then develop the visual identity.