PROJECT

Upper Grand District School Board Branding

B3 BUILDING BLOCKS

Brand Identity Creation

Brand Management Systems

Serving over 35,000 students through 65 elementary and 11 secondary schools, the Upper Grand District School Board (UGDSB) had long outgrown its outdated and non-inclusive brand. We were brought on board to develop a brand identity system for this huge network of schools with a variety of audiences and stakeholders.

Brand identity options were formed using insights we heard in workshops, all focused on supporting “U”: each and every student. Options were first shared with a diverse working group, then taken to a group of over 200 UGDSB students ranging broadly in age and location. The decision amongst all stakeholders – from students to teachers to Board – was almost unanimous.