PROJECT

The College of Immigration and Citizenship Consultants Branding

B3 BUILDING BLOCKS

Brand Research & Auditing

Brand Stakeholder Engagement

Brand Positioning &

Strategy

Brand Messaging & Storytelling

Brand Architecture Alignment

Brand Identity Creation

Brand Management Systems

An act of parliament transitioned the former Immigration and Citizenship Consultants Regulatory Council into a regulatory College, able to license and regulate those who practise immigration and citizenship consulting in Canada.

This transition sparked the need for a new brand and an effective way to communicate it. Through research and interviews, it became clear that establishing a new sense of authority would be key, in addition to shedding the former organization's negative stigma. Based on our learnings, we established a set of desired outcomes in developing their brand strategy – including vision, mission, brand positioning, and brand messaging – that were both meaningful and strategic.