An act of parliament transitioned the former Immigration and Citizenship Consultants Regulatory Council into a regulatory College, able to license and regulate those who practise immigration and citizenship consulting in Canada.

This transition sparked the need for a new brand and an effective way to communicate it. Through research and interviews, it became clear that there was a need to establish a new sense of authority – and to shed the negative stigma of the former organization. Based on our learnings, we established a set of desired outcomes in developing their brand strategy – including vision, mission, brand positioning, and brand messaging – that were both meaningful and strategic.

The new brand identity supports the strategy, striking a balance between gravitas and approachability, all while appearing vibrant and dynamic. The new brand’s entire system – including the logo supported by other brand building blocks such as colours, font, iconography, photography,