Our ongoing work with FP Canada goes back years, starting with the redevelopment of their brand architecture and brand naming, as well as a new brand positioning and brand story. The driving goal is always to communicate the organization’s own role as a champion of better financial wellness, as well as the importance of using only those professional financial planners who have been certified.

We designed their visual identity, creating a symbol for their logo that represents the six sides of financial planning, rounded out into a plan that continually adapts to an ever-changing situation – something that resonates with both the organization as well as their certified professionals.

As FP Canada grows and its offerings expand, we continue to work with them to design a brand building block system – with visual and verbal identity components – that is modern, flexible for the future, adapts across a wide variety of touchpoints and, most importantly, represents and supports who the organization is and where it wants to go.